Jay Steinfeld started Blinds.com out of a single storefront and grew it into the largest online window-covering retailer in the world before Home Depot acquired it. He then spent years on the other side of the table, seeing firsthand how the biggest name in home improvement decides what earns a place on the shelf and what quietly gets left behind.

In this conversation, Jay sits down with Datavations Co-founder & CEO Philip Odelfelt to talk about the blind spots most brands never see coming, and what it actually takes to win a merchant's attention and keep it.